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about 1 year ago
Annesley Gandon
Basic Salary: £22,000 - £28,000 Dependent on Experience
Location: Cambridge
Job type: Permanent
Category: Advertising Sales Jobs
PPC Executive – Cambridgeshire

£22,000 - £28,000 Dependent on Experience

About the role

We are looking for a Pay Per Click Executive to join our expanding business. We are a boutique company based in Cambridge who are market leaders in our field and not only specialise in recruitment but also training and marketing. This is a hands-on role that requires someone that can work on strategies and also carry out any of the day-to-day tasks required in a busy office.

Main Duties and responsibilities:

* Key Metrics for the role will be delivery of CPA Targets with an ability to optimise campaigns partly on ROI targets.

* Daily account management of pay per click accounts on Google AdWords, YouTube, Bing and other search platforms

* Assist in the maintenance and monitoring of keyword bids, budgets aligning with main KPI targets

* Manage daily and monthly budget caps, impression share, quality score and all other important account metrics

* Create and provide campaign performance reports and ensure they are shared and communicated well

* Manage and maintain updates for large keyword lists

* Provide creative copy suggestions and graphical ad templates

* Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives

* Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

* Keep pace with search engine and PPC industry trends and developments

* Monitor and administer web analytics dashboards, reports and key reporting tools, and point out any key areas of importance in accordance with company goals.

* Work with the team to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy

Key Skills/Experience:

* Strong hand on PPC Experience, minimum 1 year

* Excellent numerical and analytical skills with an ability to interpret and present data

* Good working knowledge of Google Analytics

* Advanced Excel skills, word and PowerPoint skills

* Exceptional attention to details and performance driven

* Familiar with Display remarketing and RLSA campaigns

* Familiar with Bid optimisation tools, knowledge of DoubleClick will be a bonus.

* Managed medium to large-sized PPC budgets

Desirable Skills:

* Adwords Qualified

* Passion for Leisure

* Experience in Leisure or Holiday Park industry

If you feel this is the role for you then please today!

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