8 months ago
We are seeking a Performance Marketing Executive to join Disney Destinations International (DDI) on a 12 month fixed term contract. You be responsible for translating the paid search & social strategies into campaign execution, optimisation, analysis and reporting for Walt Disney World Resort in Florida, Disney Cruise Line & Disneyland Paris.
The objective of this position is to execute effective performance marketing campaigns in order to meet the goals of marketing and technology stakeholders. This role requires good knowledge and experience in Google Adwords and Double Click Search while also having solid working understanding of social platform advertising and the affiliate marketing channel. This role reports directly to the Digital Marketing Manager and will work closely with the Performance Marketing Manager.
-Support the digital marketing team with the implementation of digital advertising efforts across all performance marketing channels including Pay-Per-Click (PPC), Social & affiliate,
-Perform daily campaign optimisation of performance marketing campaigns which include: budget management, bid management, reporting, multivariate testing and participation in beta program testing,
-Ensure the success of all campaigns within assigned framework,
-Assist with the analysis of performance marketing channels with a data driven approach,
-Support the development of reporting dashboards, bid strategies, PPC keyword expansion and ad copy optimisation,
-Work with management on setting and delivering KPIs, presenting results, key learnings and business recommendations to executives and other key stakeholders for PPC, Social & Affiliate,
-Work closely with key platform partners to ensure Disney Destinations is prioritised, supported, and remains an industry leader in the advertising space,
-Educate the organisation and develop new tactics to optimise digital marketing efforts,
-Employ excellent working knowledge of search engine marketing, social auction media, streaming video media and the affiliate channel to drive strong traffic and conversion results from proposed strategies and be able to obtain valuable insight for communication to key marketing partners,
-Keep up to date on the Search, Social Media and Affiliate industry. Propose and execute new ideas to further enhance campaign tactics,
-Utilise team task management systems to execute assignments as well as possess the ability to prioritise assignments based on urgency and importance,
-Proactively collaborate with all media partners to achieve business goals,
-Perform at a high level in a fast-paced, time-intensive, deadline-driven work environment.
-Degree in Marketing is preferred,
-Proven experience as managing PPC campaigns and executing search engine marketing for a high volume consumer website and performance marketing channels,
-Experience using the following search engine interfaces and tools: Google Adwords and Double Click Search (Facebook Ads Manager and Youtube will be positively considered),
-Strong attention to detail and ability to manage multiple tasks/projects to due dates,
-High proficiency with Microsoft Excel and PowerPoint.
What we offer:
* The opportunity to build a career at one of the world's most respected companies,
* A supportive, international team environment and real opportunities for growth and development,
* Competitive remuneration and full Disney benefits package.
Be part of the story.....
Applicants must have full, legal right to work in the UK please.
About Parks, Experiences and Products:
The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Ltd., which is part of a business segment we call Parks, Experiences and Products.
The Walt Disney Company Ltd. is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.