8 months ago
EMAP has a long and rich history as the owner of a portfolio of world-class media brands. We produce content that informs and progresses some of the largest and most respected businesses within the fastest moving and most influential sectors in the UK.
EMAP events marketing offers an incredibly fast paced and dynamic environment. Working on market leading awards and conferences you will be responsible for driving volume and revenue growth as well as creating lead generation for sponsorship sales through multi-media direct marketing campaigns.
This role is responsible for events covering our hugely successful and well-regarded titles including Construction News, New Civil Engineer and Ground Engineering. The role is very busy and so managing a large workload is a must. The successful candidate will have the opportunity to work with several market leading brands within a supportive and friendly environment. EMAP is very results focused but offers a competitive package, training and market leading software such as Marketo.
Deliver world-class, brand enhancing, marketing communication programmes that increase our event delegate number and revenue and enrich their relationship with us.
To plan and implement effective, targeted multi-media campaigns to generate awareness, interest, desire and action in chosen segments
To ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance
To proactively develop the database to support marketing strategies and long-term audience development
Create compelling, needs based campaigns that articulate the value of our brands and the brand propositions at all times working within brand guidelines
Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.)
Co-ordinate activity across multiple channels including email, web, print, events and social media to ensure consistency of message
Develop customer data builds, usage and analytics to increase effective targeting, response/ conversion rates
To measure and review performance within key ROI and KPI criteria to increase lead generation, conversion and retention rates
To use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
Work with data and digital teams to use all tools, techniques and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points
Share all learnings and insights that drive performances
Work as a team to deliver to group as well as individual targets and in line with agreed priorities
Contribute to overall knowledge and expertise within the team to ensure growth targets are met and drive operational excellence
Work within and keep up to date with all industry best practice and adhere to all legal and ethical guidelines as required by all EMAP (GDPR, competition law, ASA, Trading standards.)
Proven track record in events marketing, campaign management and digital marketing – 1+years
Hold a degree or equivalent marketing diploma
Good understanding of online audiences’ behaviour, needs and changing trends
Able to work to challenging targets within tight timeframes, prioritising and setting clear measurable and achievable goals
Proven experience of developing and managing strategic plans and budgets
Ability to spot opportunities and transform ideas into practical reality and review existing challenges and generate fresh solutions
Entrepreneurial spirit - Ready to work as part of the team and test and innovate to drive results
Skills & Competencies:
Confidence with IT, especially Microsoft Excel.
Must be highly competent with general computer use including Microsoft word, excel, PowerPoint and outlook
Experience using Google analytics and social media channels for advertising
Experience using Adwords desirable
Experience updating websites and of SEO desirable
Experience using Marketo and Salesforce would be advantageous but not essential
Exceptional communication skills: able to develop and maintain excellent personal relationships with team members and external stakeholders
Excellent time management and organisational skills and a proven ability to prioritise, juggle multiple projects and to meet deadlines
A problem solver – curious in nature and able to independently offer solutions to problems
Analytical with a high attention to detail and able to spot trends and glean insights from raw data.
Numerate – should have a good head for figures
High level of copy writing and proofreading
A creative mind set – someone who is able to put forward innovative ideas and see them through
Target and results orientated with strong attention to detail
Enthusiastic and ambitious about a career in B2B events marketing
Confident team player
Practical, resourceful and results orientated
Creative thinker with drive and commitment
Please to apply for this job.
EMAP is a member of the Metropolis Group.
We are an equal opportunity employer and value diversity. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status.