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8 months ago
Location: London
Job type: Permanent
Category: Advertising Sales Jobs
Job ID:



Events Marketing

Employment Type:




EMAP has a long and rich history as the owner of a portfolio of world-class media brands. We produce content that informs and progresses some of the largest and most respected businesses within the fastest moving and most influential sectors in the UK.

EMAP events marketing offers an incredibly fast paced and dynamic environment. Working on market leading awards and conferences you will be responsible for driving volume and revenue growth as well as creating lead generation for sponsorship sales through multi-media direct marketing campaigns.

This role is responsible for events covering our hugely successful and well-regarded titles including Construction News, New Civil Engineer and Ground Engineering. The role is very busy and so managing a large workload is a must. The successful candidate will have the opportunity to work with several market leading brands within a supportive and friendly environment. EMAP is very results focused but offers a competitive package, training and market leading software such as Marketo.

Key Accountabilities:

Deliver world-class, brand enhancing, marketing communication programmes that increase our event delegate number and revenue and enrich their relationship with us.

To plan and implement effective, targeted multi-media campaigns to generate awareness, interest, desire and action in chosen segments

To ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance

To proactively develop the database to support marketing strategies and long-term audience development

Create compelling, needs based campaigns that articulate the value of our brands and the brand propositions at all times working within brand guidelines

Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.)

Co-ordinate activity across multiple channels including email, web, print, events and social media to ensure consistency of message

Develop customer data builds, usage and analytics to increase effective targeting, response/ conversion rates

To measure and review performance within key ROI and KPI criteria to increase lead generation, conversion and retention rates

To use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns

Work with data and digital teams to use all tools, techniques and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points

Share all learnings and insights that drive performances

Work as a team to deliver to group as well as individual targets and in line with agreed priorities

Contribute to overall knowledge and expertise within the team to ensure growth targets are met and drive operational excellence

Work within and keep up to date with all industry best practice and adhere to all legal and ethical guidelines as required by all EMAP (GDPR, competition law, ASA, Trading standards.)


Proven track record in events marketing, campaign management and digital marketing – 1+years

Hold a degree or equivalent marketing diploma

Good understanding of online audiences’ behaviour, needs and changing trends

Able to work to challenging targets within tight timeframes, prioritising and setting clear measurable and achievable goals

Proven experience of developing and managing strategic plans and budgets

Ability to spot opportunities and transform ideas into practical reality and review existing challenges and generate fresh solutions

Entrepreneurial spirit - Ready to work as part of the team and test and innovate to drive results

Skills & Competencies:

Confidence with IT, especially Microsoft Excel.

Must be highly competent with general computer use including Microsoft word, excel, PowerPoint and outlook

Experience using Google analytics and social media channels for advertising

Experience using Adwords desirable

Experience updating websites and of SEO desirable

Experience using Marketo and Salesforce would be advantageous but not essential

Exceptional communication skills: able to develop and maintain excellent personal relationships with team members and external stakeholders

Excellent time management and organisational skills and a proven ability to prioritise, juggle multiple projects and to meet deadlines

A problem solver – curious in nature and able to independently offer solutions to problems

Analytical with a high attention to detail and able to spot trends and glean insights from raw data.

Numerate – should have a good head for figures

High level of copy writing and proofreading

A creative mind set – someone who is able to put forward innovative ideas and see them through

Target and results orientated with strong attention to detail

Enthusiastic and ambitious about a career in B2B events marketing

Personal Attributes:

Confident team player

Practical, resourceful and results orientated

Creative thinker with drive and commitment


Please to apply for this job.

EMAP is a member of the Metropolis Group.

Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept. You can see our privacy policy at javascript:void(0);

We are an equal opportunity employer and value diversity. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status.

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