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9 months ago
Location: UK
Job type: Permanent
Category: Advertising Sales Jobs
Job Introduction

Reporting to the Customer Marketing Manager, this role brings together the day-to-day maintenance and management of the online consumer journey (principally updating and maintaining the website); including email campaigns using adobe, ensuring digital consistency for product initiatives

Role Responsibility

Website content for titantravel.co.uk (sitecore)

* Ensure the site is fully operational as the ‘shop front’ of Titan Travel in a responsive and professional manner

* Ensure online content is up to date, engaging and well presented

* Responsible for building widgets, uploading images and promoting tours with agreed response metrics

* Liaising with studio re tone, voice and visuals

* Supporting the company’s platforms for growth with a content strategy

* Maintain site hygiene re logos, credentials, governance and any industry regulations

* Update ‘how to’ guides for knowledge repository

* Liaise with immediate team re analytics, site performance, media code generation and other mechanisms used to monitor campaign performance

* Maintain key relationships in the Group to ensure developer resources are effectively and efficiently utilised

Email marketing

* Using Adobe Campaign proactively to instigate campaigns in collaboration with other team members around copy, creative, links, promo codes, landing pages and maintain allocated campaigns to market to customers

* Demonstrate effectiveness with report metrics around purchasing, returning behaviour and engagement

User Generated Content

* Develop and maintain the relationship with Titan’s main review partner, Reevoo

* Effective account management

* Support for other internal users of Reevoo including, customer services, sales, product executives and the studio

* Ensure that reviews are well presented online and effectively used in omni-channel marketing campaigns

* Support the Marketing Assistant and the wider business in contributing, maintaining, responding and promoting social media channels including, but not exclusively, facebook, twitter and instagram

​Other duties

* Planning and delivery of initiatives to recognise and reward Titan’s most loyal customers; including competitions and events

* Support other websites within Titan including, but not exclusively, the trade site, drivers site and the careers pages

* Support the Marketing Assistant in maintaining Titan’s chosen charity’s wordpress site

The Ideal Candidate

Capability, Knowledge and Experience:

* Track record of delivery in a cross-marketing environment; ideally in the travel industry

* Considerable experience in online content generation, engagement techniques and reporting tools, analytic tools – specifically google and adobe

* Familiarity with SEO, PPC and other online optimisation and promotional tools to enable full online support for cross-team activity in this area

Education and Qualifications:

* Graduate calibre, ideally holding CIM postgraduate diploma in marketing/IDM digital marketing diploma (or similar)

* Full driving licence

Personal Characteristics:

* Excellent at building and maintaining positive working relationships with colleagues at all levels of the business, specifically including the developer team at a Group level, based at Saga

* Commercially aware and results-focused

* Able to see both the ‘big picture’ but also manage detailed project implementations

* As a key external representative, demonstrate the highest levels of integrity

* Evidence an entrepreneurial, proactive approach; able to spot commercial/marketing opportunities and act on them

* Drive, positivity, energy and enthusiasm

* Able to juggle simultaneous tasks across different channels and stakeholder groups

* Enthusiasm for supporting internal and external events and to engage with customers F2F at events, on trips, via email/online/social (the successful candidate will be required to work outside core business hours as required)

Package Description

The standard benefits when you join Titan, part of the Saga Group include:

* 22 days holiday plus bank holidays

* Option to purchase a further 5 days annual leave per year

* Free private medical insurance after 1 years service

* Pension

* AXA Be Supported

* Free fruit

* Give as you earn

* Free eye tests

* Sharebuy

* Salary finance

* Discounts on Saga Group holidays and insurance products

* A range of reductions and offers from leading retailers, travel groups and entertainment companies

* Long service awards

About the Company

Saga Group


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