10 months ago
O2 is the commercial brand of Telefonica UK Limited, a leading digital communications company owned by Telefonica S.A. With over 25 million customers across the UK, O2 is one of the world’s most innovative companies putting our customers at the heart of everything we do.
We’re more than just a network. We open up the endless possibilities of technology, connecting our customers to the things that they love and exploring new ways to open up the world for them.
We’re always on the lookout for great talent. Just like our customers, we offer our employees more. A choice of benefits. Great rewards. Lots of training. Ongoing career development. Flexible approaches to work and we endeavour to make every role open to part time working. There are many reasons to join O2.
About the Team:
The Brand & Marcomms team is at the heart of O2’s ambition to go beyond mobile and play a central role in consumers’ lives in a connected future. Personal enablement and customer centricity lie at the very core of the brand`s DNA and great marketing communications has been central in ensuring the brand continues to enjoy industry-leading consideration with more customers than ever choosing to join and stay with O2.
The Brand & Marcomms team is genuinely through-the-line with experience of taking award-winning brand campaigns like `Be More Dog` and `Wear the Rose` to market, as well as fast-paced and constantly evolving trading programmes and increasingly personalised & data-driven customer engagement. The Brand & Marcomms Team comprises 6 teams: Strategy & Planning, Brand & Creative, Performance Marketing, Sponsorship, Events and Business Marketing.
The Marcomms Strategy & Planning team are the strategic conductors of the organisation. The team works in close collaboration with business stakeholders to shape the overarching communications strategy for O2 and then designs and delivers powerful programmes that help the business to meet its brand, customer and commercial goals.
The Strategy & Planning Manager role is key to the success of the whole Marketing Communications team. The role holder will help translate the organisation`s goals into the overarching O2 marcomms strategy across multiple quarters with a corresponding set of strategic comms programmes and plans that touch the entire organisation. They will operate together with cross-functional groups to engineer rolling comms programmes as the needs of the business evolve; continuously striving for maximum impact and efficiency. The role requires leadership skills both within marcomms and upstream with business stakeholders as the role holder shapes the optimum set of inputs that translate into award-winning outputs that delight customers and deliver on O2`s business goals.
Marcomms Strategy & Plan
Work with a range of stakeholders and the Head of Marcomms Strategy & Planning to architect and iterate the overarching marcomms strategy and plan for O2 across all channels (ATL, Digital, BTL) and consumer segments; ensuring clarity of goals, strategies and plans (with real coherence and synergies).
Strategic Consultancy & Origination
Engage and constructively challenge a range of senior business stakeholders/originators of demand to help them shape the optimum set of requirements and proposition inputs and provide real clarity vis-a-vis the business brief before accepting it formally into marcomms programme design (or rejecting it if it does not align to the marcomms strategy).
Comms Programme Design & Development
Design a set of comms programmes both within and across 3 key areas (Brand, Customer Acquisition/Trading and Customer Engagement), including key strategies and programme plan sequencing to maximise in-market impact and synergies across channels (incl. customer comms). Facilitate a range of cross-functional team members to leverage specialist insight.
Stand Alone Campaign Strategy/Planning Support
Provide ad hoc leadership and support to team members as they develop stand-alone campaigns, helping with activities such as structured measurement and evaluation and cross-channel connection planning.
Programme Performance Reviews & Iteration
Build great relationships with the Research and Analytics team, particularly Marketing Efficiency & Effectiveness; inviting them to provide objective analysis of through-the-line comms performance with a view to changing, actively killing or designing new programme components to `iterate` to an overarching goal/KPI over time (versus stop-start campaigns in isolation).
Management & Leadership
Build and manage the Marcomms Strategy team at both an overarching/strategic and day-to-day management level. Cultivate a high performance culture of thought leadership and strategic impact and coach team members across the wider Marcomms team in best practice marcomms strategy and development.
Skills & experience:
Strategy development - can shape brilliantly simple, through-the-line comms strategies and plans in line with business needs and customer/market insight.
CRM – experience of orchestrating in-life customer comms plans to grow value from existing customers would be a plus
Insight & propositions - an insight enthusiast adept at finding the `killer` insight that unlocks significant value for customers and the organisation.
Creative & media - able to facilitate shaping of integrated plans across ATL/broadcast, digital (paid/owned/earned) & customer/BTL channels.
Evaluation & measurement - familiarity with of a range of tools (e.g. econometrics) to evaluate comms activity performance and able to define arch measurement/evaluation frameworks.
Influencing - able to construct brilliantly simple presentations and narratives that `cut to the chase` and adept in persuading/successfully challenging senior stakeholders.
Change - not constrained by BAU `norms` and able to drive change through organisations or cross-functional teams.
Relationship management - able to articulate clear direction/way forward to enable both O2 and agency-side teams to move forward in an aligned way (cutting through complexity on the way).
We offer a competitive salary and some great rewards, including bonus, life cover, health care, good holidays and lots of flexible benefits too.
Telefonica’s commitment to flexible working allows us to consider requests for part time and flexible working hours to be options for this role. Like to know more? Feel free to raise it.
Joining Telefonica means opening up a world of freedom, support and possibility. A fascinating world where you’ll be able to think bigger, be bolder and try new things. And where there are endless opportunities to develop your career.
There’s so much to discover. Your career starts here.