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9 months ago
Holland & Barrett
Location: Nuneaton
Job type: Permanent
Category: Sales Manager Jobs
Job Title: eCRM Manager

Job Type: Permanent

Location: Nuneaton

Hours: Full Time - 37.5hrs

Salary: £Competitive + Company Benefits

The Role

The purpose of this role is to increase customer retention rates and lifetime value, through planning and delivery of data driven, multi-channel marketing strategies. Responsible for managing the ECRM programme delivering a world class customer experience whilst maximising opportunities to increase sales across our E-Commerce websites and in-store.

Main Responsibilities:

* The development and implementation of our customer email marketing strategy to drive revenue targets and frequency of shop

* Create email campaigns to improve engagement and drive brand awareness

* Ensure emails are targeted to ensure the campaigns are delivered to the correct target audience

* Liaison with a cross functional team to ensure accurate delivery of all campaign and promotional messages

* Provide clear communication and instruction to internal contacts on the processes and procedures related to email activities ensuring accurate and timely implementation

* Act as the main point of contact for category, customer services and field based teams ensuring that all are clearly briefed on digital marketing activity

* Build relationships with other marketing, commercial and operational functions to ensure accuracy in the set up and monitoring of digital promotions and campaigns

The Person

* Good copywriting skills

* Good understanding of eCRM systems such as Exact Target

* Ability to read and implement learnings from Google Analytics and Omniture

* Flexible and responsive attitude

* Ability to be able to report and take learnings from email activity on an on-going basis

* Experience in working with consumer data

* Management of a team

* Leadership and guidance of their team

* Coaching of colleagues in and outside of the direct team

The Company

Holland & Barrett is one of the nation's most loved and trusted brands, known for offering quality health food, vitamins and supplements all sold by highly trained and qualified advisors.

Bucking the current trend of high street retailers, we forecast significant growth and expansion plans in the coming years, with considerable investment going into all areas of the business. We certainly embrace change and drive speed in everything we do. Every day presents a different challenge, but every day is also filled with fun, teamwork and passion to succeed and surpass every expectation.

Join us and see how far you can go…

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