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11 months ago
Holiday Inn
Basic Salary: £30,000 - £35,000 + Commission
Location: Birmingham
Job type: Permanent
Contact: Katie
Category: Hotel Sales Jobs

Title: Director of Sales

Reporting To: Manager/ Group Commercial Director

Salary: £30,000 - £35,000 + Commission 


To maximise hotel revenue and guest satisfaction by hunting and negotiating Business and coordinating the business with other departments in accordance with the sales business plan. The job incumbent should be active, proactive, and achieve results. All work is carried out in line with the hotel’s guidelines and sales business plan, and Holiday Inn corporate guidelines and service concepts.


  • Contract new business in assigned market segments 
  • Achieves budgeted goals by executing sales activities within assigned market segments
  • Ensures own function operates within cost restraints.
  • Maintains effective correspondence.
  • Meets budgeted sales and profit margins for Business segment, by soliciting, selling, and confirming business as required.
  • Develops data and recommends programmes to meet client’s needs.
  • Prepares proposals with the Group Commercial Director that are geared to maximise profit while satisfying guest needs.
  • Solicits files on a timely basis to confirm business.
  • Uses outside sales calls to solicit existing and new guests in the local market. Weekly target is minimum 8 sales calls with revenue generating reason to visit. (Internal/External/Entertainment)
  • Conducts on-site client inspections and entertainment weekly.
  • Contacts in-house guests to foster additional business, repeat bookings, or referrals to other brand Hotels.
  • Co-ordinates guests’ requests to all departments in an effective and timely manner.
  • Increases sales volume and profitability by assisting in developing and executing projects for assigned market areas as stated in the hotel marketing plan.
  • Executes and assists in developing plans, special sales activities, and promotions.
  • Conducts market analysis to determine guest needs, occupancy potential, desired rates, etc.
  • Attends sales blitz, and/or trade shows in key market cities to develop new business and to contact established clients in these cities.
  • Communicates requests for special accommodations and suites.
  • Communicates with Front Office Manager and Rooms Operations Manager all VIP’s for appropriate treatment.
  • Ensures all reservations are tracked correctly for statistical purposes.
  • Follows up on commissions and other fees paid to travel agencies etc.
  • Liaises with the Accounts Payable Department regarding credit issues.
  • To ensure the efficient & effective administration systems are implemented and maintained within the Sales Department and to provide secretarial & admin support to the Director of Sales & Sales Manager.
  • To assist in the compilation and production of reports, including Sales & marketing plan, monthly sales report and production tracking.
  • To ensure all information on the Hotel for directories is entered into correctly, and a file maintained on which directories/associations the hotel is in.
  • To meet deadlines for assigned tasks and special projects.
  • To compile weekly and monthly activity reports.
  • To administer the correct internal control and procedures of purchase requests.
  • To be responsible for the typing and sending of all correspondence, letters, faxes contracts, questionnaires, gift certificates etc.
  • To produce standard letters, faxes, mailings etc.
  • To maintain a complete SWOT supply for competitor hotels.
  • To order stationery according to hotel procedure.
  • To maintain Opera and Delphi systems with the appropriate sales information.
  • To respond to requests for directory applications and other product information.
  • Ensures that all potential and real hazards are reported and reduced immediately.
  • Fully understands the hotel’s, fire, emergency, and bomb procedures.
  • Ensures the safety of the people and property within the premises by applying hotel regulations, and adhering to existing laws and regulations.
  • Anticipates possible and probable hazards and conditions and either corrects them or take action to prevent them from happening.


  • Maintains own working area, reports defective materials and equipment to appropriate person within the hotel
  • Maintains the highest standards of personal hygiene, dress, uniform, appearance, body language and conduct


  • P&L Accounts
  • Heart Beat
  • IHG internal audit
  • Statutory Compliance
  • Achieve KPI’s
  • Achieve Sales targets

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