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9 months ago
Dixons Carphone
Location: Acton
Job type: Permanent
Category: Advertising Sales Jobs
CRM Marketing Executive

Commercial

Job Number: 17820

Location: Acton Support Centre (123)

Contract: Full Time / Permanent

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Description

CRM Campaign Executive

xxLondon - North Actonxx

The Role

To support the development and delivery of highly targeted communication programmes that are tailored to specific audiences at particular points through their lifecycle. This will include campaigns that are based on the marketing trade calendar and supplier funded activity.

Responsibilities

* Managing the scheduling, testing and deployment of customer email and SMS campaigns and ensuring that everything is on brand and delivered within set budget and timelines
* Supporting the CRM campaign managers and senior manager with content planning, creation and delivery aligned to customer needs states. Utilising existing content as well as working with the internal Creative studio, Dev and Online teams to generate new content as required
* Stakeholder Management
* Work closely with our suppliers as well as the commercial, online and other marketing functions to deliver meaningful, integrated campaigns supporting key events, product launches and promotions.
* Key metrics
* Traffic
* Email engagement
* Conversion
* Retention rates
* ROI

Knowledge & Experience

* Meticulous attention to detail
* Can do attitude and drive to deliver to deadlines at pace
* A team player with excellent interpersonal skills
* Ability to manage multiple projects in parallel
* Experience of working with external agencies and suppliers
* Stakeholder management skills
* Proven CRM, direct sales and/or online experience
* Subscription-lead marketing desirable
* Experience working on Adobe and/or IBM Watson Campaign

Apply Here

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