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3 days ago
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Commercial Insight Executive


Global Radio
Location: London
Job type: Permanent
Category: Sales Executive Jobs
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London

Global are proud to be one of the world’s leading media and entertainment groups and Europe’s largest radio company, with a portfolio of some of the most respected media brands, events and festivals. Everything we do at Global is driven by the powerful culture we’ve created – we work hard, we’re obsessed about the detail and most of all we’re proud to be known for employing some of the best talent in the industry.

Global is home to some of the biggest and most loved media brands in the UK; Heart, Capital, Classic FM, Smooth, LBC, Radio X​, Capital Xtra and Gold. Every week, our brands reach more than 31 million people, including more than 25 million on the radio alone. Global also has an entertainment division which spans artist management, music publishing, events, and is the second biggest festival company in the UK.

Global has over 1,600 people working across 24 broadcast centres in the UK and US, as well as in France and Germany.

We’re a dynamic company who look for like-minded and passionate people to join one of our teams.

Job Description

Overall purpose

Develop evidence based rationale and compelling arguments to drive client spend across Global media platforms.

What you’ll be doing…

Providing support to the Commercial Teams on ad hoc sales pitches and projects by performing the more complex analysis on the industry databases when required
Conducting campaign effectiveness research, using both internal and external resources, and ensuring results are fed back to clients
Running category and omnibus research on the Global listener panel – from identifying relevant topics through to presenting & promoting findings back to the business
Analysing data (panel, Rajar, industry data etc) and ensuring results are delivered in a professional and creative format
Writing research presentations, case study one-pagers etc that bring our research findings to life and that can be used by the Commercial Teams to generate revenue
Helping develop, populate and maintain the ‘In:site Portal’ with case studies, audience and product information and communicate updates to relevant teams around the business
Creating and maintaining brand and category presentations for the Commercial Teams
Keeping up to date on industry and societal trends, stories and events in the marketplace and disseminate these to the Insight and Commercial Teams
Deliver training and support for department and Commercial Teams

You’ll have these skills…

Ability to analyse research and present findings in an insightful way
Ability to effectively communicate, both written and verbally, to internal clients within Global – an eye for detail is key
Ability to be self-motivated and capable of using initiative, with the ability to manage simultaneous projects

You’ll have experience in…

1+ years media research or marketing experience minimum, preferably with media owner, agency or digital experience
Usage and translation of media industry survey data into compelling insights
Knowledge of the commercial media marketplace

What we expect of you…

Have the ability to build rapport amongst all types of internal and external stakeholders
Have an engaged, inquisitive and open minded approach to research and analysis
Creative application of insight findings, techniques and tools to provide compelling sales points to the Commercial Teams
Bring research findings to life in a creative and innovative formats

Contract Type

Regular
London

Global are proud to be one of the world’s leading media and entertainment groups and Europe’s largest radio company, with a portfolio of some of the most respected media brands, events and festivals. Everything we do at Global is driven by the powerful culture we’ve created – we work hard, we’re obsessed about the detail and most of all we’re proud to be known for employing some of the best talent in the industry.

Global is home to some of the biggest and most loved media brands in the UK; Heart, Capital, Classic FM, Smooth, LBC, Radio X​, Capital Xtra and Gold. Every week, our brands reach more than 31 million people, including more than 25 million on the radio alone. Global also has an entertainment division which spans artist management, music publishing, events, and is the second biggest festival company in the UK.

Global has over 1,600 people working across 24 broadcast centres in the UK and US, as well as in France and Germany.

We’re a dynamic company who look for like-minded and passionate people to join one of our teams.

Job Description

Overall purpose

Develop evidence based rationale and compelling arguments to drive client spend across Global media platforms.

What you’ll be doing…

Providing support to the Commercial Teams on ad hoc sales pitches and projects by performing the more complex analysis on the industry databases when required
Conducting campaign effectiveness research, using both internal and external resources, and ensuring results are fed back to clients
Running category and omnibus research on the Global listener panel – from identifying relevant topics through to presenting & promoting findings back to the business
Analysing data (panel, Rajar, industry data etc) and ensuring results are delivered in a professional and creative format
Writing research presentations, case study one-pagers etc that bring our research findings to life and that can be used by the Commercial Teams to generate revenue
Helping develop, populate and maintain the ‘In:site Portal’ with case studies, audience and product information and communicate updates to relevant teams around the business
Creating and maintaining brand and category presentations for the Commercial Teams
Keeping up to date on industry and societal trends, stories and events in the marketplace and disseminate these to the Insight and Commercial Teams
Deliver training and support for department and Commercial Teams

You’ll have these skills…

Ability to analyse research and present findings in an insightful way
Ability to effectively communicate, both written and verbally, to internal clients within Global – an eye for detail is key
Ability to be self-motivated and capable of using initiative, with the ability to manage simultaneous projects

You’ll have experience in…

1+ years media research or marketing experience minimum, preferably with media owner, agency or digital experience
Usage and translation of media industry survey data into compelling insights
Knowledge of the commercial media marketplace

What we expect of you…

Have the ability to build rapport amongst all types of internal and external stakeholders
Have an engaged, inquisitive and open minded approach to research and analysis
Creative application of insight findings, techniques and tools to provide compelling sales points to the Commercial Teams
Bring research findings to life in a creative and innovative formats

Contract Type

Regular
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