9 months ago
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
The Regional Business Marketing team is the engine that grows Facebook's business at scale in our main EMEA markets. We are passionate about helping brands, businesses and agencies understand the ways in which Facebook can help them achieve their objectives, and are constantly looking for new ways to inspire and educate the industry in fun, informative and personal ways. We are looking for an experienced marketer to join our UK business marketing team, covering Facebook's full Family of Apps and Services for Business.
Reporting to the UK Head of Marketing, this position will be responsible for driving a range of cross channel marketing targeted at large advertisers, agencies, key industry organisations and influencers. Some examples include executing integrated business marketing campaigns, forging strategic partnerships, inspiring the industry by showcasing best in class work, hosting in person events and producing and localising content.
While this position is focussed on the UK market, it will also require the ability to lead and scale initiatives across Northern Europe.
This role will require an extensive amount of relationship-building — from forging strategic relationships and networks with external partners and vendors to developing deep partnerships with key internal cross-functional partners and stakeholders worldwide. The individual who steps into this role must possess exceptional communications skills and a marketing mindset that is strategic, creative and rooted in operational rigour.
The successful candidate will have experience developing strategic marketing plans and executing cross channel integrated marketing campaigns. It is essential that they thrive in an extremely fast-paced and entrepreneurial environment.
This position is full-time and based in London.
Creation of world-class marketing campaigns for all Facebook marketing products (Facebook, Instagram, Messenger etc.) across our agency and brand advertiser customer base in the UK.
In particular, experience marketing to agencies (both media and creative) is a huge plus.
Create and execute Facebook a high volume of owned events in close partnership with agencies and/or our events team
Develop marketing materials and programs designed to enhance our advertisers’, agency partners’ and the industry’s understanding of Facebook-advertising and -marketing.
Work closely with cross-functional counterparts (Sales, PR, Measurement, Creative, etc.) to ensure cohesion and scalability for advertising messaging, campaigns and product launches.
Localise global campaigns and content for the UK market.
Define clear KPIs and develop scalable ways to use data and metrics to drive decision making and impact.
BA/BS degree preferred but not essential.
7+ years’ of relevant experience.
Demonstrated capacity for developing industry leading marketing strategies in an Internet and/or advertising environment.
Deep knowledge of the advertising/marketing industries across the UK
Established network across the UK advertising, media and/or tech industry.
Active member of UK marketing community.
Experience working with senior marketers at both agencies and global brands and expertise supporting and enabling a sales organization.
Strong decision-making skills with successful experience influencing and collaborating cross-functional teams.
Creative flair to bring fresh ideas to positioning and marketing campaigns.
Comfortable with a fast-paced, always-on environment.
Fluent in English.
Some travel required.