6 months ago
The role demands that you have a strategic insight into the cycling market and Future’s newly acquired brands: Pro Cycling ad Cycling News. You will then develop and drive a strategy to gain maximum revenues from your client base to take the lion’s share of their advertising budgets. You will be pitching and selling to advertising/media agencies, clients and where appropriate PR agencies. You will have responsibility will be a mixture of existing business and new business.
Job Summary & Purpose
You will be responsible for maximising commercial opportunities and generating revenue from your client base across all future products and brands including events, print and digital
You will have a portfolio of clients from the cycling market with whom you have to develop an excellent professional relationship. By working with editorial, marketing, and other areas of the business, you will create bespoke ideas, and then pitch and sell these to your client base to generate increased YoY revenues, to take revenue from our competitors or to gain new revenues from other budgets e.g. PR.
Key role responsibilities
You will be required to maintain a strong profile and excellent customer relationships so that Future has an excellent image in the market in which you serve by offering an unrivalled level of customer service.
You will develop deep relationships at all levels within your client companies and agencies on a national and if appropriate international basis and be able to present professionally, with authority, presence and knowledge in a variety of formats to them. Thus to gain maximum revenues from each pitch opportunity.
To manage your client base, thus being able to know how much revenue is in your pipeline, and in turn to deliver accurate forecasts.
Ensure you are generating the best possible yields from your clients and that you are maximising wherever possible, best market share position, forward booking series, upselling and long term series business.
To deliver and exceed your monthly and quarterly individual and team targets.
Essential skills and experience
* Good sales person
* Knowledge of the cycling market
* Minimum 3 years media sales experience
* Works well as part of a team and independently
* Deliver in line with strategic expectations as agreed with your manager
* Dynamic with presence and influence
* Adaptable and flexible