Warning: This vacancy expired on 4th Sep 2008.

Job details

Job Description

The Membership Development Manager will account manage and increase retention of members for this well respected institute based in west London.

The Institute of Advanced Motorists ("the IAM") is committed to helping IAM Members and Associates get more from their driving and riding - and more from their relationship with the IAM.

The key challenges of the Membership Development Manager will be to add impetus to the enhancement of existing members benefits, improve and sustain retention, and grow new membership streams.

The Membership Development Manager will:

• Ideally have a proven track record of sales and account management within a large membership organisation
• be aware of the best methods for alerting both individual members to the benefits of joining IAM and have prior success in making effective business partnerships

You will be responsible for:

• Development and introduction of internal policies and processes to support membership communication and engagement.
• Implementation and maintenance of processes to collect, disseminate and leverage intelligence generated from inbound and outbound member communication.
• Involvement in writing effective communications to members and potential members in liaison with and through consultation with Marketing Department.
• Development of segmented membership communications and engagement strategy to support and maximise retention.
• Implementation and ongoing management of policies and processes supporting IAM member retention strategy, direct member contact and engagement processes and membership analyses, segmentation and management reporting.
• Control and ongoing development of 'dashboard' style presentation of KPIs and PIs covering membership recruitment and retention for Members and Associates
• Development of Membership relationship with IAM's Group movement to promote and implement action resulting in increased membership and retention.

The Institute of Advanced Motorists is a registered charity and growing organisation looking to develop new activities. It is independent , not owned by any other organisation, commercial or public sector. The IAM is the UK's largest dedicated road safety organisation. It operates the Advanced Driving Test, and gives driving and other road safety advice to its members and the general public, as well as liaising with government on policy. The financial support comes mainly from the annual membership fees of more than 110,000 members throughout the UK and beyond, together with the charges they make for administering the Advanced Driving Tests and driver training.
(web address removed) .uk

All third party applications will be forwarded to Michael Page.

Ref Code: MPJG12997675Z

Apply for this job

To apply for this job, simply click on the "Apply for this job" button below right. By clicking the button you can track your applications through the website. Phone numbers and email addresses are removed from job details on purpose. Please do not email the website.

Recommend this job to a friend

Think this job might be up your friend's street? Recommend it to your friend and we will send them email on your behalf.

View more jobs from Institute of Advanced Motorists