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3 months ago
A.C. Nielsen Company Ltd
Basic Salary: Negotiable
Location: London
Job type: Permanent
Business sector: B2B
Contact: A.C. Nielsen Company Ltd
Category: Account Manager Jobs
JOB PURPOSE:
Working with media planners, traders and programmatic buyers across the main UK agency groups and independents, account managers consult with their clients to deliver highly effective campaigns using eXelate, Nielsen and VisualDNA digital audiences and technology. Tasked with building on existing relationships and expanding agency contacts, AMs have the opportunity to develop into account directors as Nielsen Marketing Cloud continues to expand rapidly in the European market.
Responsible for an existing revenue line account development and revenue growth, this fast-paced role requires hard work, a fantastic attitude, commercial acumen, lots of social activity, a strong marketing background and knowledge of display and video advertising online, RTB and programmatic buying. Working closely with the European tech ops team, an understanding of how the digital landscape connects and where eXelate adds value is necessary.
KEY ACCOUNTABILITIES:
��� Increase revenue from extensive existing relationships
��� Join and lead new business meetings with agencies, trading desks, DSPs, media platforms and marketers
��� Listen, understand and communicate effectively face-to-face, verbally, written and within presentations
��� Reach defined activity KPIs and client development goals
��� Utilize proprietary technology and salesforce to track and measure progress against buyer relationships
��� Communicate effectively with internal technical account management and data development teams to ensure buyer requirements are met
��� Ensure billing functions are processed effectively
��� Evangelize the Nielsen Marketing Cloud brand to maintain our market leadership position
��� Monitor industry press and networks to maintain exceptional market knowledge
IDEAL KEY ATTRIBUTES & PRE-REQUISITES:
��� Great work ethic and infallible positive attitude
��� Substantial prior experience in sales and account management for a digital technology or data enterprise
��� Very high drive to succeed in a competitive, fast-paced, cutting edge market
��� Solid understanding of the online advertising industry
��� Experience with ad targeting and optimization
��� Strong agency, platform, network relationships
��� Excellent communication and problem solving skills
��� Impeccable honesty, integrity, and ethics
About Nielsen Marketing Cloud
The Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsens world-class data, analytics, media planning, marketing activation and data management platform capabilities in a single cloud platform. The data synergies facilitate a deeper understanding of consumers and audiences, more effective one-to-one messaging, and superior ROI analysis and campaign optimization.
About eXelate
eXelate, a Nielsen Company, is the leading provider of data technology powering the digital marketing ecosystem. We educate and empower marketers at a time when customer data fluency is the most important competitive advantage.
The customer data cloud provides the industrys only unified customer profiles, which connect identities across all channels and devices - including display, video, audio, offline, mobile and smart TVs - enabling marketers to engage individuals and households with personalized messages to drive performance, at scale.
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About VisuaDNA
VisualDNA was started in 2006 in order to change communication between people for the better. By combining the approaches of data scientists, psychologists, creatives and engineers we have crafted new ways of understanding the human personality, allowing people to understand themselves and businesses to serve their customers better. We want to enable a web where people have control of their own data, and where the organisations who they choose to share it with can use it as constructively as possible.
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