Is your company losing out on online sales?
These days you need to have a multi-pronged approach to sales. Companies not making use of all platforms for sales will inevitably lose out to competitors who are more on the ball.
A strong web presence, complete with mobile versions of the business website, along with well developed apps on Android and iPhone are required to maximise sales potential. It is not enough to have these platforms in isolation though, as they should be smoothly interlinked in the sales strategy of your company.
It is essential that users can enjoy intuitive, quick and easy browsing and buying, whether on PC, Mac, iPhone, iPad, Android smart phone or other tablets.
The London digital agency, Head, together with Oxford Economics, found in their study that a lack of proper web presence is costing business.
Paul-Hervis Heath, head of design at Head London, said, "Too many retailers are behind the digital curve. They usually have a mobile website, and even an app, but too often these services are not joined up. By not giving customers the information they need on the platform of their choice, they are less likely to complete purchases."
The study pointed out the importance of excellent customer service, coupled with easy routes to completing purchases and easy access to information.
Sales are the main way of driving business growth in many cases, so it is imperative that businesses invest in growing their online sales abilities.





Yesterday thousands of students received their GCSE results. Off the back of this, Asda has reported that they have received some 4,000 applications to train for GCSE and A Level equivalent qualifications over the last three months.
This is an impressive 50% increase in new applications year-on-year for apprenticeships across the industry. Young people are clearly looking for alternate routes to training and developing careers after leaving school.
ASDA has had about 500 school leavers (16 to18 years old) signed up for the Asda Skills Academy since its launch in June 2011.
The programme was developed with City and Guilds and was launched by Asda CEO Andy Clarke as part of the retailer's commitment to providing recognised qualifications for young people in its stores.
Apple has secured an injunction which effectively bans the sale of the Samsung Galaxy Tab 10.1. The temporary ban was issued by the Regional Court of Dusseldorf, prohibiting
The London toy retailer, Hamleys, reported a 14.5% increase in
It seems Lord Sugar, star of BBC’s The Apprentice, seems to be supportive of Labour leader Ed Miliband; judging by the donation of nearly £35,000 he gave to Miliband’s office in June.
This comes after Nick Hewer, who is Lord Sugar’s right hand man on The Apprentice, publicly criticised Miliband earlier this year.
Lord Sugar was hailed as an “enterprise tsar” by Gordon Brown in 2009 and he is a role model for many in
Debenhams department stores have seen a recent increase in
The wine warehouse group, Majestic, plan on doubling their number of stores after a 10% increase in sales. The sales of wines priced over £20 now make up 6% of sales (a 25% increase from last year).