Why do salespeople hate CRM – and how can we help them love it?
CRM and salespeople are in a love-hate relationship – in that CRM loves salespeople, but salespeople hate CRM, according to MyCustomer.com.
One of the most common reasons cited by organisations for the failure of their CRM systems is a lack of adoption by the sales team. Data isn’t inputted. Records aren’t kept up to date. And the value of the whole system is subsequently undermined.
For more information visit MyCustomer.com.
Photo by Dennis Skley
