These days you need to have a multi-pronged approach to sales. Companies not making use of all platforms for sales will inevitably lose out to competitors who are more on the ball.

A strong web presence, complete with mobile versions of the business website, along with well developed apps on Android and iPhone are required to maximise sales potential. It is not enough to have these platforms in isolation though, as they should be smoothly interlinked in the sales strategy of your company.

It is essential that users can enjoy intuitive, quick and easy browsing and buying, whether on PC, Mac, iPhone, iPad, Android smart phone or other tablets.

The London digital agency, Head, together with Oxford Economics, found in their study that a lack of proper web presence is costing business.

Paul-Hervis Heath, head of design at Head London, said, “Too many retailers are behind the digital curve. They usually have a mobile website, and even an app, but too often these services are not joined up. By not giving customers the information they need on the platform of their choice, they are less likely to complete purchases.”

The study pointed out the importance of excellent customer service, coupled with easy routes to completing purchases and easy access to information.

Sales are the main way of driving business growth in many cases, so it is imperative that businesses invest in growing their online sales abilities.

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